You've built the product. Now build the go-to-market that gets you to $1M.
1:1 go-to-market advisory for startup founders: positioning, ICP, pricing, demand and a repeatable path to revenue. You work every week with an operator who scaled startups from zero to $10M.
Madalena Rugeroni · ex-Google, advisor and investor · scaled startups from 0 to $10M in revenue · runs a portfolio of internet businesses today
Advising founders at startups like
The product is working. Revenue isn't keeping up.
Between zero and $1M, go-to-market rarely has a full-time owner. It sits with the founder, on top of everything else.
Positioning is fuzzy
Customers like the product but can't explain what it does. Every deal needs you in the room.
Pricing was a guess
You picked a number to get started. It's now leaving money on the table or slowing deals down.
Growth depends on you
Most customers came from your network or your own outreach. Nobody else on the team could run the motion.
Lots of channels, little traction
Some LinkedIn, some outbound, a launch, an agency trial. Plenty of activity and no channel that compounds.
Weekly go-to-market work with an experienced operator
A 15-minute call
Where you are, what's stuck and whether I'm the right person to help. If I'm not, I'll tell you.
GTM diagnosis
In our first session we go through positioning, ICP, pricing, channels and numbers, and pick the one constraint holding revenue back.
Working sessions
Up to four a month on what's live: a pricing change, an outbound sequence, a launch, your first GTM hire.
Chat in between
Unlimited. Send the deck, the landing page or the cold email before it goes out.
One offer, five founders at a time.
Startup GTM Advisory
1:1 · weekly · for founders from 0 to $1M
3,000€/month · 3-month minimum
Senior go-to-market support for founders who own GTM themselves and need a repeatable way to grow revenue.
- Up to 4 × 1:1 working sessions a month
- Unlimited chat between sessions
- Positioning, ICP, pricing, messaging and channel strategy
- Reviews of your site, decks, outbound and launch plans before they ship
- Mazo included for B2B SaaS startups: the AI GTM advisor I built, for the work between sessions
- Limited to 5 founders at a time
A free 15-minute call. You'll leave knowing the first thing to fix.
Built for founders between 0 and $1M
A good fit if…
- You have a product and your first customers
- You own go-to-market yourself and haven't hired a senior GTM lead
- Any model: B2B, B2C, marketplace, SaaS or otherwise
- You want someone to think with, and your team ships between sessions
Not a fit if…
- You're pre-product and still deciding what to build. Start here instead
- You want an agency to run campaigns for you
- You're past $1M with a GTM team in place
hi, I'm Madalena.
Leading teams at Google. Scaling startups from zero to $10M in revenue. Most of my career has been on the go-to-market side of tech companies.
Today I advise and invest in startups and run a portfolio of internet businesses, including Mazo, an AI GTM advisor for B2B SaaS founders. The advice you get is the advice I use.
I work with five founders at a time, so I know each company's numbers and what we decided last session.
Questions, answered
Do you only work with SaaS startups?
No. I work with B2B, B2C, marketplace and services-led startups, because the go-to-market fundamentals carry across. B2B SaaS founders also get Mazo for the work between sessions.
Is this hands-on execution?
It's advisory. We make the decisions together and I review what your team builds before it ships. If you need someone to run campaigns, an agency is a better fit.
How is this different from hiring a Head of Growth?
A senior GTM hire takes months to find and costs a full salary. This can start after a 15-minute call, and when you're ready to hire, we define the role together.
Is there a minimum commitment?
Three months. That's enough time to find what's capping revenue, change it and see whether the change worked. After that it's month to month.
Why only five founders?
So each founder works with someone who knows their numbers, their customers and what we decided last session.
What happens on the call?
15 minutes on where you are, what's stuck and whether this is the right help. You'll leave with the first thing to fix, whether or not we work together.
I'm not running a startup yet. I want to start something.
Then the main Madgrowth path fits better: work out what to sell, who it's for and what to charge →
Get to $1M with an operator in your corner.
Five founders at a time. It starts with a free 15-minute call.
Find what's capping your revenue →