A SaaS product and a fractional CMO practice need different positioning, pricing and launch playbooks. The Stack classifies your business first. Every skill then runs the frameworks built for that model and hands you a finished document.
Built by Madalena Rugeroni · ex-Google, advisor and investor · scaled startups from 0 to $10M in revenue
The setup skill asks about your model, stage, sales motion, price point, team, Builder Archetype, geography and how much you can build yourself. It takes a few minutes.
Every skill opens the playbook for your model. A fractional CMO pricing a retainer gets Blair Enns. A SaaS founder gets Madhavan Ramanujam.
Each skill ends with a document: an ICP, an offer, a price, a page spec, a launch calendar. The next skill builds on it, so start wherever the pressure is.
Frameworks are listed for the models where they apply. They're credited to their authors, who aren't affiliated with Madgrowth.
Run these two first. The Expertise Audit is also free on its own.
Your three strongest angles from the career you already have, each with who buys, the problem in their words and your proof.
A context file every other skill reads, so you answer these questions once.
Who you serve, why they pick you and how you say it.
An interview guide, a plan for ten conversations and a summary of what you heard, with every claim graded on evidence.
An ICP with the trigger moment, the buying unit and an evidence grade on every claim.
Your competitive alternatives, what's different, the value that enables, who cares most and your market category.
A messaging house with one core message and three proof-backed pillars, plus your one-liner, pitch, headlines and answers to the top objections.
What you sell, what it costs and whether the numbers work.
Your offer in one paragraph: what's included, for whom, how it's packaged and the guarantee.
The value metric, the pricing model, your price points and the anchor, backed by willingness-to-pay research.
The five metrics for your model, a 12-month model and a verdict on whether the economics work at your price.
A clear verdict before you spend money on a launch.
A go, no-go or not-yet verdict scored against your Builder Archetype, the assumption that decides it, the cheapest way to test it and a pre-mortem.
Attention and leads before you need them.
Content pillars, a point of view, the right platform, a cadence you can keep up and a plan to reuse every piece.
One lead magnet with its promise, format, the segment it captures and the bridge to your paid offer.
The page, the launch, the first customers and keeping them.
A section-by-section page spec with the copy, ordered for one conversion goal and scored for clarity, relevance, value and anxiety.
A pre-launch, launch and post-launch plan with your warm list, the assets and a day-by-day calendar.
Three channels to test, one to focus on, the numbers that decide and your weekly routine.
Your path from lead to paid: discovery call, proposal and follow-up, or funnel, checkout and lifecycle emails.
A client's first 90 days after they say yes: the activation milestone, onboarding, the engagement loop and when to ask for renewal or referrals.
299€ one-time. Free updates. Runs in Claude, in the app or Claude Code.
Claude, in the app or Claude Code. You add the skills once and run them in your own account, so your business details stay with you.
Each skill is a full workflow with its own questions, a playbook for each business model and an output template. The skills share one context file, so later skills use what earlier ones produced.
No. Run the setup skill first, then start wherever the pressure is. There's a recommended sequence, and you're free to skip around.
The setup skill picks the closest model and notes the hybrid, for example services with a digital product on the side. Skills use the main playbook and flag where the second model changes the advice.
The Audit gives you my written diagnosis of what the skills produced. The Build is the same system with me 1:1 for three months. Compare the options →
299€ one-time, with free updates. Or start free with the Builder Diagnostic.
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